There are many ways to create a company, but only one good one:

To deeply understand real customers and their problem, and then solve that problem.

We take a portfolio approach to investing in and building internal and external startups focused on making lottery better for real people.


World-first UNICEF-lotteriet launched in Norway in November 2017. Created in partnership with Lottovate it is Norway’s first ever digital-only charity and a world first for UNICEF. Players have the chance to raise money and win up to 2 million NOK every week.


Launched in June 2018. A new kind of lottery offering the chance to win amazing experiences like dining in the crater of an Icelandic Volcano or rallying on Swedish ice roads. Players can join with up to 4 friends for the chance to win epic experiences every single week. Not only that, 50% of the purchase price of every ticket goes to one of our charity partners as chosen by the player.


Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of critical causes. The company was founded by Ryan Cummins and Matthew Pohlson in July 2012 and to date has raised over $60 million for over 200 charities, including UNICEF, After-School All-Stars, Julia's House, Product Red, and Make-A-Wish Foundation.

Pick My Postcode

The UK's biggest FREE daily lottery. All you need is a postcode and a minute each day to find out if you're a winner.


What started out as running lottery syndicates for friends and family quickly grew and in 2017 was launched to the general public. Bringing their automated process for syndicated play to everyone allows players to pay less for better odds to win a share of the world's biggest jackpots.


Coming soon to players in the Czech Republic. Numera aims to offer players the most complete and engaging lottery experience ever.


With an industry-first weekly draw on Instagram LIVE, TripHunters is the newest experience lottery giving you the chance to win incredible once-in-a-lifetime trips and experiences. From bottomless brunch and al paca trekking to an epic Bullet Train journey across Japan, TripHunters lets you truly live your bucket-list.