We believe that the potential for what lottery can be has not yet been achieved

We build, launch and invest in new lottery businesses for ZEAL. We are a separate group that combines the best practices from the investment and startup worlds to drive innovation in the lottery sector.

Internal business building

We cultivate and grow an expanding portfolio of internally incubated startups exploring the possibilities of what lottery can become. Each startup has a dedicated cross-functional team and full autonomy with the goal of quickly achieving product market fit, scaling and ultimately breaking out to become separate businesses under the ZEAL umbrella.

External investments

We know there are others out there who feel the same way as us and so we actively seek them out and work with them to provide funding, support and to build a community of like-minded entrepreneurs and teams all with the goal of bringing better lottery experiences to players all around the world.