14
Mar

The state of digital lottery strategy and marketing in Europe and Canada

TopLine Comms   |  

This study describes the key trends and strategies in digital marketing and digital lottery channels for lotteries in the European and Canadian markets. It is a qualitative survey which aims to provide a succinct look at the state of play in digital marketing within the industry, highlighting areas of strength and weakness so that all […]

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25
Sep

The $17.5bn Opportunity

TopLine Comms   |   Uncategorized

Digital lottery in the US could be worth as much as $17.5bn in incremental annual sales, according to an exclusive survey conducted on behalf of Lottovate. This independent study has shown that there is a clear demand from US consumers for playing lottery games across a range of digital channels. Previous case studies into the […]

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