10
Mar

The 10 lottery Twitter accounts every lottery professional should follow.

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1. Matt Myles A visit to Matt Myles’ Twitter account is a testament to the life-changing power of lotteries; it’s the reason these games were invented. In 2014, Matt Myles was doing manual labour in a factory. Not a regular player, he casually picked up a EuroMillions ticket – and promptly won £1 million. Even […]

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31
Jul

A guide to lottery associations around the world

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Lottery games certainly have global appeal – 40 countries currently have at least one national or state sponsored lottery. The USA alone has lotteries in 47 jurisdictions (made up of 44 state lotteries along with the District of Columbia, Puerto Rico, and the Virgin Islands)…

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16
Jul

How lotteries can move forwards by looking sideways

TopLine Comms   |  

How can lotteries thrive in the digital age? For an industry still yet to fully embrace the digital revolution occurring in other industries, it’s a difficult, but highly relevant, question. Every lottery wants the same things: to increase operational efficiency, to expand its customer base, to increase the value of these customers – and above […]

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22
Jun

The power of offering and promoting lottery draw games on the digital frontier

TopLine Comms   |  

When it comes to marketing a lottery game, digital – both in terms of the format a game takes and the channels it’s marketed across – can give lottery marketers a significant ‘edge’.   The power of big draw lottery games   To understand the power of draw games is to ask: “Why do people […]

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27
May

Lottovate at the 2015 La Fleur’s Symposium

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Earlier this month, the Lottovate team headed over to Washington D.C. to attend the La Fleur’s 2015 Lottery Symposium and Retailing Summit.   The event, which Lottovate sponsored, took place between May 5-8 and involved in-depth commentary and discussion about the key issues and achievements of the lottery industry.   Several talks from state lottery […]

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